The consumption of fast food has been identified as a potential risk factor for childhood obesity. Obesity is associated with cancer, diabetes, gallbladder disease, fatty liver, cardiovascular disease, arthritis, and joint disorders, among other long-term health issues, premature death, and illnesses. The rising fast food consumption among young adults is a cause for concern because it results in a high fat intake, which might result in obesity and the chronic diseases associated with obesity. What are the main factors that will slow down the market for Fast Food? Serious Health Concerns Linked to Consumption of Fast Food In India, quick-service restaurants are the fastest-growing segment of the food services industry. The rising discretionary income of consumers will also contribute to the market's growth in the coming years. In 2020, the QSR channel led the industry in terms of outlet count. Less time and effort are required to prepare fast food, which is a significant factor in the rising demand for these products. The preference of consumers for ready-to-eat foods and fast food has altered the international market dynamic nature. This industry is primarily driven by the ability to deliver food quickly and in a short amount of time, which appeals to young customers. Increasing Number of Quick Service Restaurants ![]() Increasing foreign investment, rising household incomes, an expanding population of millennials, a rise in tourism, and shifting consumer consumption patterns all contribute to the expansion of the industry. ![]() The consumption of fast food is on the rise due to its convenience, affordability, menu variety, and flavor. With the rapid rise in the popularity of fast food among young people, global fast-food chains are currently considering overseas markets. In addition, the rapid expansion of various food service outlets is gaining popularity in developed and developing markets around the world, despite the continued popularity of well-known brands such as Domino's, Pizza Hut, McDonald's, KFC, and Burger King. Rising family income and the change in consumer behavior are the primary factors driving consumers to dine out more in the majority of regions. Market Dynamics What are the primary factors driving the market for Fast Food? Improving Standard of Living and Change in Consumer Behavior Apart from this, the increasing number of food chain stores around the globe is a key factor expected to positively influence the market growth during the forecast period of 2023-2031. The fast pace of life, rapidly changing work life, and changing eating habits & tastes of a new generation are some of the other factors supporting fast food market growth. adults consumed an average of 4.8 junk food items every day. According to the Centers for Disease Control & Prevention, in the U.S., on average, 36.6% of adults consumed fast food during 2013–2016. The types of fast food and ingredients used for the preparation of fast food generally differ from country to country. Burgers & sandwiches, pizzas & pasta, Chinese food, and fried chicken are some common types of fast foods served around the globe. ![]() The fast food category of food products is specifically and intentionally prepared to save time and allow quick serving. It is projected to reach USD 1087.31 billion by 2031, growing at a CAGR of 4.5% during the forecast period (2023-2031). The global fast food market size was valued at USD 731.65 billion in 2022.
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